Author's Note (June 2026): Rereading this article today, more
than a decade after it was originally written and published in May 2013, brings
a special intellectual satisfaction. What was viewed with skepticism by
analysts at the time and seen merely as an electoral promise has today become a
tangible reality for our region. The "Blue Highway", the
"Labëria Road", and the radical transformations in Vlora's
infrastructure and tourism prove that projects based on European standards and
the simple needs of daily life are the only ones that bring sustainable
development. This text remains a living testament that when vision is grounded
in knowledge and social capital, the future can be accurately foreseen. Below
is the full, unchanged English version of the 2013 analysis.
I thought of sharing these few lines regarding an electoral promise,
beautiful and useful in my view, which I believe will not remain simply a
dream. Movement is a primary human need. However, people simultaneously need
peace and a healthy environment. Finding the right balance is not always
simple. Precisely in an area like Vlora, with its transit function given by its
geographical position, movement and traffic constitute a theme of great
importance, which will remain so in the future. Our duty is to find solutions
capable of creating sustainable movement. One such option is the “Blue
Highway.”
Secondly, I wrote these lines also for the simple fact that this issue
has caught the attention of some respected analysts, who are somewhat skeptical
about this promise. The Blue Highway, or the highway of the sea, as we Vlora
citizens would like to call it, presented and promised by the leader of the PS,
Mr. Edi Rama, during the introduction meeting of socialist candidates in
Vlora—specifically his presentation as a candidate for MP of this district,
included as one of the priorities of the "Rilindja" (Renaissance)
program, and attacked by the leader of the PD, Mr. Sali Berisha—is not a
utopia, but a realistic promise.
This highway is in full coherence with European projects to build the
Mediterranean Sea Highway. This major pan-European project is designed to
evaluate, confront, and optimize transport across Europe. The objective of this
project is to rationalize, improve, and optimize work methods as well as
movement procedures for people and goods, each in the respective segment of
interest (goods from ports toward the inland highway, tourist flows from ports
toward the sea highway).
The realization of this project will greatly serve one of the priority
sectors for the development of the country and the Vlora district in
particular, as a priority region for tourism of all kinds: coastal, sports,
mountain, cultural, archaeological, including elite tourism. This was explained
very well during the presentation of the Rilindja program. It will simply be
one of the indicators that Albania will keep pace with the times. Its pulse of
development must be at the same frequency as developments according to the most
advanced standards of the time. The strength of these promises, in my opinion,
lies precisely in the simple things of our daily lives.
The second strong point offered in Rama’s presentation in Vlora was the
promise that agrobusiness and tourism, accompanied by appropriate
infrastructure (meaning connections with national axes of local roads,
including the Labëria road—a long-standing dream that would revitalize this
area—and internet access) will build the future of the Vlora district. The
development of entrepreneurship in Vlora, according to him (and I share the
same opinion), has a beating heart: agrobusiness and tourism, which must be encouraged
and promoted by creating the necessary networks of cooperation. In this way,
Vlora will be promoted.
This is a pragmatic vision based on the advantages brought by the
adoption of a strategic and organizational model, offering important
opportunities to strengthen these key sectors, charting together the birth of
an evolution—a development that is not based on pharaonic works. I am convinced
that in cooperation lies the strength to face great challenges, such as the
development of agriculture and tourism.
This conviction is based on the tradition of our district, its values,
and the ideas generated in our daily lives. History shows us that these sectors
operate in close cooperation with each other and must be valued as such—as
engines of our economic and social development and as a source of well-being.
Excellent initiatives already exist in the Vlora district. I am very confident
that by leaving and creating the necessary space and individual freedom for new
concepts, good ideas will be born in the region. Good ideas are often the
beginning of a success story. But good ideas alone are not enough. Partners are
also needed for their realization. In this case, it is the Socialist Party with
its program that offers itself as a partner to the citizen, for the realization
of the best ideas and for the development of our district in particular and the
country in general. Alone you can produce, but only together can you realize
added value: development.
Another point that has left a good portion of opinion-makers skeptical is
that the port was not given due attention. On the contrary, I would say. The
port was one of the targets regarding the unfulfilled promises of the current
majority. Restoring public attention to the past importance that the Port of
Vlora had five centuries ago is accompanied by the promise that it will return
Vlora's brilliance to the map of maritime ports. The “sea highway” serves this
idea. But this is not necessarily achieved by embracing the current port
project, which is incompatible with the main development priorities of the
Vlora district. Certainly, this requires something much better than that
project.
In the due time, within the right ranking of priorities, I believe the future governance will provide the best option. The development project of Vlora, with its resources, the variety of priorities, the diversity of climate, and its historical, cultural, and archaeological values, requires a better-thought-out project that will harmonize all these priorities. In Vlora and beyond, simple, daily things were presented—things that those who do not carry them on their backs every day fail to recognize, but which improve the quality of life for the citizens of this country from the very first moment. These are priorities that primarily require will, accompanied by the necessary knowledge and social capital. These are matters that simply require you to love this country and to invest in its prosperity. If we love this country, the only “great work” it needs is securing its territory and restarting high-quality agriculture.
Luiza Hoxhaj
Original text written in Tirana, May 21, 2013
Republicated with updates in June 2026
