A reflection on the journey towards a sustainable development of our cities and municipalities, inspired by the award of the small Municipality of Belsh at the Tourism Fair in Berlin, as a model in green development, which I take the opportunity to wish for more success in following:
Place Branding is a long-term effort, a
marathon, not a sprint - changing deep-rooted perceptions of our city,
municipality, country is not something you can do overnight. This means that we
need a strategy, at every level, that reflects that long-term vision, that will
continue to engage stakeholders in this process and that will bring clear
benefits to our city, municipality, county or country.
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